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Career & Achievements: Ron, a well-known
Adelaide-based marketer, established his own strategic consultancy
in 2001, specialising in branding and strategic marketing planning,
strategic planning and implementation issues.
Since then, Marketing Counsel has assisted a wide range
of organisations in understanding their environments through
conducting appropriate research and subsequently responding to
these through strategic planning and brand development, including
guiding the internal cultural change often necessary. Clients
include city and local councils, professional service providers,
government organisations, manufacturers, utilities, financial
institutions, charities and industry associations. He is also
actively involved in helping companies develop a strategic insight
into their clients and consumers through Squareholes Market
Research, a company he helped found in 2005.
Ron has extensive knowledge of the concepts of marketing and how
best to develop a marketing and entrepreneurial perspective in
others. He is currently lecturing in marketing in the MBA
program of the International Graduate School of Business at the
University of South Australia and marketing, service quality and
consumer behaviour for the Masters of International Hospitality
program of the Le Cordon Bleu School in Australia (through UniSA)
and Japan (through Waseda University as Associate Professor).
In terms of background experience, Ron was previously the
Executive Manager, Marketing and Communications with the Adelaide
City Council where he lead a group of government agencies in
developing "Adelaide Is… A Guide to Marketing Adelaide".
Prior to this he was Chief Executive of the Australian Institute of
Management (SA) where he helped establish an articulated pathway
structure for the Institute's management education products. His
marketing career began with the energy industry, which culminated
in his time as Marketing Manager with ETSA Power.
Apart from his history of government affiliations, Ron has an
active involvement in both the business and not-for-profit
sector. He has been an SA Business Ambassador since 1999. He
is also currently on the boards of the following organisations:
As a TEC Chair, Ron has a passion for encouraging leaders to become more strategic, self aware and maintain an active openness to new ideas through life-long learning.
Having run three groups for TEC over the last 5 years, Ron is using his extensive experience in marketing and leadership to build a new TEC group of larger SME CEOs in a diverse range of industries as an experiential learning lab for business leaders. Ron is looking for CEOs who want to grow to become significantly more successful, have less stress in their lives and significantly improve their personal relationships.
Recognising the importance of the effectiveness of the CEO in
terms of an organisation's success, CEOs that will fit well into
Ron's 'TEC 60' group will have a similar passion for developing
themselves and the teams around them.
What to expect from a Ron Tomlian TEC group
experience